On days you are not feeling incredibly creative; you can get some inspiration from your competitors. Getting ideas from your competitors doesn’t necessarily mean they produce a better result; it’s only a means to observe what they lack and improve on it.

You can use their ideas to understand their strengths and weaknesses, learn from their approach, and use what you’ve learned to develop strategies that will improve your content and create brand awareness.

To get inspiration from your competitors, you have to through their contents, both online and offline. …


Instagram Stories is an engaging and fun feature where users post a series of photos or short-form videos that appear on Instagram for 24 hours. Going through the stories of competitors or influencers in your industry and you are wondering how it looks better than any you’ve ever created. There are fantastic filters, stickers, and even cute animation, and you know Instagram doesn’t provide all these, how then did they create it?

To create engaging stories, you need to invest in Instagram stories app. Yes, they are behind those excellent features you’ve seen around. …


The Instagram creator account is the next big thing after the Instagram business account. It was created in early 2019 for those who prefer its features to that of the business profile.

What is unique about the Instagram creator profile, and why should digital marketers use it? The Instagram creator account is not for everyone. Instagram is quite specific about people that can use the accounts- profiles with over 10,000 followers. If you don’t have that many followers, you’ll need to stay content with the business profile.

Another thing to note is that the Instagram creator account specifically caters to…


Before you start a business, you need to have a business idea. When you get this idea, the next thing on your mind is, how do I make this idea become a reality? How do I fund this business?

Russel Conwell, the author of “Acres of Diamonds,” believes that you do not need capital to have a successful business or become rich. He goes on to tell a story about a man who used firewood to make unique toys through his observation of the things his children liked. The business grew, and he became a millionaire right before everyone’s eyes.


Starting a business, especially when it has to do with inventions or equipment manufacturing, can be difficult. After making that great invention and seeing how good it works. You face another problem of producing it in mass for public consumption. How do you go past the business idea to the mass production stage?

Dragging your feet for too long when it comes to executing your business idea or moving forward to the mass production stage could cause you a chance in the market. You get to see someone else doing all you should have done and living your dream.

How…


Facebook pixels monitor the activity of your website visitors and how they interact with the website. It gives information about the pages they see, when they see it, the ones they don’t see, and so on.

There are lots of reasons to set up Facebook pixels, particularly if you are going to use Facebook Ad. Creating a campaign Ad without a pixel is like walking through a dark alley and trying to find your way out. You get a better return on investment on your Ads when you install pixels to track it and collect data.

With the data collected…


The decision to use Bing Ads as one of your marketing strategies to reach your target audience, especially if you are working with a restricted budget is probably one of the best decisions you can make. Bing Ads helps you generate sales leads at a lower cost, which allows you to reach your target audience without draining your pockets.

Using Bing Ads gives your brand an edge over other competitors since they might be too busy spending and balloting for Google Ad placements. It currently has about 137 million users with different demographics, which might be relevant to your brand.


The Twitter poll is the best instrument you can use to increase engagement with your audience. It also helps you anticipate the needs of your audience by giving you information about their actions, thoughts and wants. When you get hold of this information, you can then use it to know the kind of contents to prepare for your audience and how to improve your brand’s engagement with them.

To boost engagement using twitter polls, you need to create many polls to stay on top of your audience mind. After posting, ask for their input, and when your audience responds to…


Pinterest, like every other campaign Ad, helps your content and products rank high in search engines so that more people can discover your brand as they go through pins.

To use the Pinterest Ads, you only need to create an account, choose your campaign goals, select your target audience, use the right keywords, take other necessary steps, then create the ad.

In this post, you are going to see how to use Pinterest Ads to generate traffic to your website or build brand presence.

Types of Pinterest Pins

You have different formats you can choose when advertising on Pinterest. …


Writing YouTube descriptions helps a great deal during marketing. You can organically boost your view counts, watch time, subscription and SEO when the description on your about page and below your posted videos is well written.

To write the best YouTube description, you need to ensure you use keywords that match your content, let viewers know what to expect when watching your videos, and use a compelling summary. You should write all these in a language they’ll understand.

When you write the perfect YouTube description, viewers would easily find your videos and also know what to expect even before watching…

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